FFUN Cars is dedicated to being the best way to buy a used car. Ever. That’s why we’re here to help people choose the best used car dealership in Saskatoon they can trust will meet their needs at the time of purchase and well after.
Brief History of the Used Car Dealership
When the first automobiles began to roll off assembly lines over 100 years ago your only access to them was by purchasing directly from the automaker. Mail orders, department stores, and even travelling salesman controlled your keys. And the next day you might even see the same guy hocking Tupperware. Then, in 1898, the first car dealership opened in the United States. It’s long been said the first used car was sold the following day.
For 100 years plus, the industry has grown with the times. With every new manufacturer and new vehicle put on the market, that led to increased access for consumers to used vehicles. A used car, a pre-owned vehicle, or a second-hand car is a vehicle that has previously had one or more retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealers, rental car companies, leasing offices, auctions, and private party sales. This market has taken longer to get going, simply because the quality of new vehicles wasn’t what it is today. After an owner or if lucky, two, the vehicle would be put to pasture. But as technology has improved the growth of the used car market has exploded. The average car now stays on the road for 11.6 years, a solid 5 years of which tends to be a ‘used car’.
You Don’t Have to Buy from Us! We Just Want You to Have a Good Experience
FFUN Cars cares about the people of Saskatoon. There are a lot of misconceptions about purchasing a used vehicle in this market and the trustworthiness of its local dealers. We want to ensure that everyone in Saskatoon is driving a safe and reliable used automobile. Here is a list of things to check out when purchasing a used car from a dealership in Saskatoon.
• Google Reviews
• Facebook Reviews and Customer Engagement
• Carfax Report
• Vehicle Financing
• The Initial Drive-by
•The Salespeople
• The Car Itself
FFUN Cars is going to review each of these factors in detail and show you how you can pick the best used car dealership for you.
Google Reviews - What is a Google Review?
Google reviews are the most important asset for any car dealership and its customers. Car dealerships can create unique profiles under Google My Business, this creates a Google directory profile for the car dealer similar to something you might find on Yelp, Facebook or other popular sites. Whether you’re looking to find a dealership nearby to book a test drive or look up a phone number to schedule a service appointment, we insert keywords into Google to help us with anything we want to know more about. Therefore, if we want to find out how one car dealer compares to another, we “Google it” to gauge other people’s experiences. This is done by Google allowing users to write reviews directly on the business’s Google or Google Maps listing. Since Google reviews are favoured by the search engine and show up attached to all relevant results, they are one of the best ways to determine whether you would like to work with a company or not.
How to Find Google Reviews?
Google reviews can be found by searching a car dealership's name through the search engine itself or a search of Google Maps. They are the orange-coloured star rating displayed just below the company name. Paired with a blue link stating the number of reviews, this can be clicked to display the write-ups and accompanying star ratings each of your peers has left for that company.
What to Look For?
The number you want to pay attention to is listed beside the highlighted stars, which is the average star rating. Not all reviews are going to be 5-star, as all companies falter sometimes. Ratings below 3.5 stars generally start flagging warning signs, but anything above is a reputable company that could experience low ratings for any number of reasons. Clicking the available reviews and sorting by Most Recent or Most Helpful are often the best ways to tell the true tale of a company and its current status.
Why Do You Need to Be Careful of Fake Reviews?
Simply put, anyone can be a product expert or food critic on a review site. What this means is that not only are customers with good or bad experiences leaving reviews on Google. Employees who left on bad terms, competitors or even friends and family of the company can adjust a company’s Google review ratings, one way or another. Unless the car dealer is new to the market, they should have substantial reviews accumulated. Anything else should raise red flags that they may have tried to remove reviews of a bad reputation. Another thing to pay attention to is five-star or one-star reviews with no comments. These are often left by bots and are not realistic interpretations of the company’s credibility and customer experience provided.
Facebook Reviews & Customer Engagement
Over 90% Oof car dealerships in Saskatoon have a Facebook page. Although this isn’t a hard fact the FFUN Cars Marketing team has rarely seen a car dealership in Saskatoon without a Facebook page.
Communication
Many Car Dealerships in Saskatoon use Facebook for day-to-day communication with their previous and potential customers. These days many consumers find Facebook to be an easy non-intrusive way to ask a question about a vehicle and services the dealership offers.
